Brand value: 15 billion USD
Nike was founded in 1964 by Bill Bowerman and Phil Knight, with the original name Blue Ribbon Sports. Blue Ribbon Sports officially changed its name to Nike on May 30, 1971, inspired by the name of the Greek goddess of victory.
Also in this year, Nike announced its logo “Swoosh”, designed Crolyn Davidson in 1971 for only 35 USD, based on the wing of the goddess of victory. Nike is the world’s leading company specializing in designing, manufacturing sports equipment, and sporting goods.
Brand value: 11.5 billion USD
ESPN (Entertainment and Sports Programming Network) is a global satellite and cable TV channel specializing in sports, based in the US. According to Forbes, ESPN is the world’s most profitable media brand. In 2010, ESPN’s profit before tax was 4 billion USD. Over the past 4 years, ESPN’s average subscription fee has increased by 40%. Currently, ESPN’s subscription fee is $ 4.08, the highest compared to US basic cable channels.
Brand value: 5 billion USD
Adidas is the official sponsor of the 2010 World Cup, the tournament with a television audience of 26 billion people. More than 200 players and 12 teams participating in this tournament are sponsored by Nike.
Adidas is named after Adolph Adi Dassler (Germany), who is considered the ancestor of the sports product industry. In 1948, Adolph Adi Dassler founded the Adidas company specializing in sportswear production. Adidas is the largest sportswear manufacturer in Europe and the second in the world, behind Nike.
Brand value: 2.5 billion USD
Gatorade is an American sport beverage maker and acquired by PepsiCo in 2000. Gatorade’s consumption of beverages has increased by 15% by 2010 thanks to the G Series beverage brand. Also in 2010, Gatorade became PepsiCo’s fourth largest beverage brand.