Inspired by racing events around the world, the TOMMYNOW Drive catwalk is filled with the dusty, powerful designs from Tommy Hilfiger’s Spring Collection.
While fashion houses are presenting the Fall-Winter 2018 collection within the framework of Milan Fashion Week, Tommy Hilfiger brand hosts its own show, unveiling designs for Spring 2018. There is no doubt about coolness of the leading fashion house of America recently, he has made the fans and racing village overwhelmed when working with the Mercedes-AMG Petronas racing team, turning the entire fashion catwalk into a real F1 race track. receptor. After the success of the sell-out motif of the first three programs of TOMMY NOW, the Spring 2018 event will also be held with a similar motif “See now, buy now”.
The catwalk is a playground that imprints the personal impression of talented designers. To create their own style, each designer must constantly create, challenge, dare to break the standards, innovate and create his own paths. Thanks to that, they created magical moments, making a deep impression on the minds of fans. And Tommy Hilfiger is one of such special designers.
To increase the visual effects for the audience as well as worthy of the brand’s level. The world’s No. 1 high-performance sports racing cars from the famous German Mercedes Mercedes was recruited, making the stage suddenly filled with breath, racing atmosphere and tournaments.
It would be remiss not to mention the male team of professional riders team in racing costumes with the trademark logo of Tommy Hilfiger brand. The unexpected appearance of Lewis Hamilton – the great racer of British sport and also the legend goes into the history of F1 world village.
The sporty style under the hands of Tommy Hilfiger’s ingenious design isn’t just uniforms. They are the inspiration for writing based on strong lines, specific colors are included in the design. This cult brand has breathed new life into its collection with the impression of colors, blocks and designs that are completely taken from the type of sportswear with bold racetrack sports.
The believers will see a difference from the collections from the previous seasons, but it is an interesting difference because it gives a strong sports imprint, but also extremely fashionable!